Paid Media
Paid Ads Performance
Spend, ROAS, CPA, and campaign-level health.
Ad Performance
Ad Spend
10.2%₱1.08M
prev ₱980.0k
Revenue Generated
23.4%₱4.96M
prev ₱4.02M
ROAS
12.2%4.6x
prev 4.1x
CPA
15.5%₱142
prev ₱168
Cost / Add-To-Cart
13.6%₱38
prev ₱44
Campaigns
ROAS target: 4.0x
| Campaign | Spend | Revenue | ROAS | CTR | CPA |
|---|---|---|---|---|---|
| TikTok — Glow Serum Launch | ₱280.0k | ₱1.54M | 5.5x | 2.8% | ₱124 |
| Meta — Retargeting Q2 | ₱180.0k | ₱880.0k | 4.9x | 1.9% | ₱138 |
| Google — Brand Defense | ₱96.0k | ₱520.0k | 5.4x | 4.2% | ₱102 |
| TikTok — Acne Solution | ₱220.0k | ₱720.0k | 3.3x | 2.1% | ₱168 |
| Meta — Prospecting Lookalike | ₱160.0k | ₱480.0k | 3.0x | 1.4% | ₱192 |
| YouTube — Doctor Series | ₱84.0k | ₱180.0k | 2.1x | 1.1% | ₱240 |
| Shopee Ads — Promo Push | ₱60.0k | ₱640.0k | 10.7x | 3.4% | ₱88 |