One-page summary
CEO Weekly Report
Auto-generated highlights, risks, and priorities — investor-ready.
AI Executive Summary
Dermax closed the week at ₱4.82M, up +11.8% week-over-week. Creator-led commerce continues to dominate revenue mix, with TikTok Shop driving ₱2.18M. Efficiency is improving: ROAS up, CPA down, and repeat purchase rate inflecting positively.
Weekly Revenue
₱4.82M
+11.8% WoW
Top Creator
Mika Reyes
₱432.0k GMV
Top Product
Dermax Glow Serum 30ml
₱768.0k revenue
Best Platform
TikTok Shop
₱2.18M this week
Key Wins
- Weekly GMV crossed ₱4.8M, the highest of Q2 — driven by Glow Serum virality.
- ROAS climbed to 4.6x as CPA dropped 15% week-over-week.
- 86 new Dermaxers onboarded, +21% vs last week.
- Repeat purchase rate up 230bps to 28.4%, signalling loyalty momentum.
Areas for Improvement
- Snail Mucin Essence revenue down 4.2%; refresh creative angle.
- Vit C Brightening Pad stock at 9 days remaining — risk of stockout.
- YouTube Doctor Series ROAS at 2.1x — re-evaluate or pause budget.
- Doctor video output (78) still <3% of total content mix.
Next Week Priorities
- 1Allocate +₱200k to TikTok Glow Serum Launch — best-performing campaign at 5.5x ROAS.
- 2Expedite reorder for DMX-014 and DMX-022 to prevent stockouts.
- 3Recruit 100 new Dermaxers and gift Top 50 viral creators.
- 4Launch a Niacinamide before/after challenge to lift mid-tier SKU.
AI Insights & Recommendations
Creator-led content drives 56% of revenue; doubling Top-20 creator output could add ~₱1.1M weekly.
Sessions up 13.5% with conversion up 12.1% — efficiency, not just traffic, is improving.
Returning customer cohort grew faster than new — invest in retention SMS flows.