Customers
Customer Growth & Retention
New, returning, lifetime value, and cohort retention.
Customer KPIs
New Customers
17.6%4,280
prev 3,640
Returning Customers
14.2%2,032
prev 1,780
Repeat Purchase Rate
8.8%28.4%
prev 26.1%
Customer LTV
8.7%₱3.2k
prev ₱3.0k
Email Subscribers
4.7%92,410
prev 88,220
SMS Subscribers
8.2%41,280
prev 38,140
Monthly Cohort Retention
% of cohort returning by month
| Cohort | Size | M0 | M1 | M2 | M3 | M4 | M5 |
|---|---|---|---|---|---|---|---|
| Jan | 5,200 | 96% | 90% | 84% | 74% | 67% | 59% |
| Feb | 4,920 | 98% | 89% | 80% | 70% | 62% | |
| Mar | 4,640 | 96% | 86% | 77% | 65% | ||
| Apr | 4,360 | 99% | 86% | 75% | |||
| May | 4,080 | 98% | 85% | ||||
| Jun | 3,800 | 99% |